Being a big fan of his other stuff, I saw Jon Favreau’s Chef last night. It’s a wonderful movie full of heart and food porn. Seriously. That movie will make you hungry. Really hungry.
It’s remarkable for more than just salacious shots of food, though. There’s the fun character dynamics and the great soundtrack. There’s the fact that it avoids the obnoxious Bad Thing Before the Third Act that’s so commonplace in comedies and other films like Chef. But what I wanna talk about is its use of social media.
Oh boy, there’s that buzzword.
Social media and other forms of computer-mediated communication, as it’s known in Conversation Analysis (which is a thing, and I’m taking a class on it), are becoming more and more common. Heck, you’re probably reading this ‘cuz I posted the link on my Facebook or Twitter.
In Chef, the protagonist, Carl Casper, sets up a Twitter account and gets involved in a flamewar with a critic. It’s delightful to watch because of how it’s presented: we see an overlay of the Tweet box which, when sent, becomes a small blue bird that flies off screen. But what’s really great is that it’s treated not as a fad or something insignificant, but rather as a legitimate means of communication. In the world of Chef, just as in the real world, Twitter (along with texting, Vine, and Facebook) is a perfectly normal way of interacting with other people (and drumming up noise about your awesome new food truck).
The TV show Sherlock and the film Non-Stop both use an overlay effect for texting and present it as a normal means of conversation. Non-Stop uses its potential anonymity and discreetness to hide the identity of the hijacker and to build tension, but it never feels like a gimmick. Characters in Sherlock, well, mostly John, will get texts during conversations. As viewers we now get to watch the all too familiar tension that comes from being stuck in one conversation when there’s another waiting in the wings. Wonderfully, Sherlock also treats texting as something people do. It’s as commonplace as phone calls and given equal weight.
Texting is showing up in books too. The Fault in Our Stars has Hazel and Gus texting each other. Like in the other examples, it’s treated as a normal part of life. People text to talk. It’s a thing. The Fault in Our Stars has a very, well, contemporary, attitude to texting. It’s not a Big Deal or even some magical piece of New Technology or a sign of Declining Sociality; instead it’s downright normal. It’s not trite, it’s just a part of life. You don’t have to call someone, you can text them instead — which is often more convenient.
What sets these examples apart is how well integrated they are. A lot of shows and movies either ignore the presence of cell-phones or only use them on occasion. It’s seldom to see texting and social media as integrated into a story as in Chef, Sherlock, and The Fault in Our Stars.
The world’s changing. Computer-mediated communication is becoming really commonplace. Not only that, but it’s steadily being scholarly accepted as a legitimate form of communication (seriously, I read a paper on gossip in instant messaging). Yet pop-culture has been oddly slow on the upkeep. There aren’t many shows like Community where everyone’s digital lives are presented as normal, including Jeff’s constant texting and Troy’s Clive Owen Tumblr. Granted, it can be a slow or overwrought way of communicating exposition, but it can be done well and, as in Chef, it can be visually interesting. I want to see more movies, shows, and books like this; where computer-mediated communication isn’t necessarily nerdy or reclusive, where a Vine and Facebook can be a bonding moment between a father and son.
Because hey, this is the world we live in.