The concept of Magikarp Jump is delightfully straightforward. The town has fallen on hard times and is a shadow of its former glory: a town that had the best jumping Magikarp. You are the town’s last hope to regain its reputation. You raise Magikarp, feed them, train them, and enter the fishy Pokémon into competitive jumps. You will be the best raiser of jumping Magikarp. In short, it is a ridiculously fun, silly game, and I love it.
Sid Meier described a game as “a series of meaningful choices.” Magikarp Jump is quite devoid of much in the way of choices at all. Your participation in the jumping competitions is simply pressing a button and hoping your Jump Points is higher than your opponents. There’s no real skill to be found in training your Pokémon either, you just tap food for them to eat or tell them to train in a randomly selected regime. For the most part, you ‘play’ the ‘game’ at the mercy of the random number generator.
Not to say there aren’t any choices. You do get to choose how you spend the two in-game currencies, but that’s ultimately just deciding how you progress. On a meta level, there is you deciding how often you’re gonna check your phone and activate powers and make your Magikarp eat, but none of these choices are really that interesting. Kinda like Candyland.
So why is Magikarp Jump so much fun?
I figure it comes down to two things: theming and goals.
Theming is a term often used in board games; what’s the aesthetic for this set of rules you’ve made? Monopoly was originally themed around property moguls so as to decry the evils of unchecked capitalism (then it was ‘borrowed’ by Parker Brothers and copyrighted into a corporate game, thereby proving its point in the most painful way possible). The rules could easily be applied to a different theme: why not colonial European powers staking and divvying up Africa? Pandemic could quite easily be adapted to an alien invasion, but instead its about stymying a worldwide virus. Theming provides a context for the game’s mechanics and, when done well, can add s layer of intrigue to it.
The inherent ridiculousness of Magikarp Jump — that is, you are training and competing the jumping abilities of useless fish Pokémon — is part of the game’s appeal. The entire game’s premise is based on a throwaway factoid from a Pokédex entry in the main games, and then given an undue importance. Indulging the flight of fantasy is much of the appeal. It wouldn’t be nearly as fun if you were, say, throwing rocks in the air or even training some other Pokémon to fight. It’s an ironic in-joke given flesh, and much of its initial appeal is because of it.
But why stick around? Goals. (Most) games have goals. Mario must save the princess. You have to undermine each other in Settlers of Catan. In I, Spy you must find what they spy with their little eye. Catch is, a goal has to be attainable. Magikarp Jump has a clear goal: beat the various leagues and be the very best jumping Magikarp raiser there ever was. The genius of the game is that, by virtue of the progression system, the next victory is always just out of reach, but there are plenty of successes along the way. You feel like you’re getting somewhere each time you play.
Yes, I realize I’m trapped in a Magikarp-shaped Skinner Box, but I’m surprisingly okay with that.
I’ll be the first to complain about mobile games. Besides virtually killing the handheld market, there’s an emphasis on addictions that can yield bountiful microtransactions (and so: profit). For a lot of these (Star Wars: Galaxy of Heroes), playing for free is more a matter of farming than actual gameplay. Though Magikarp Jump has microtransactions, you aren’t punished for not spending money and get basically the same experience. Its gameplay has no depth whatsoever, but it’s a fine way to kill time waiting for a train or in line at the post office.
So somehow this silly barely-a-game has captured my fascination. And I have no idea what to do about that. But I am on my 134th generation of Magikarp. So there’s that.